Hi Travelers,
Walk through any grocery store and it’s clear that Americans today place a greater emphasis on natural and organic foods—naked juice, simply naked pita chips, naked whey, naked wines, bear naked granola, etc. This marketing trend is leading many to explore the possibilities that exist to nourish their mind, body and soul. And in turn, many are discovering that nude recreation is one of the purest and most wholesome ways to go “au natural.”
Last year, in the world of marketing and advertising, Leo Burnett Chicago designed an award-winning campaign to promote their Bear Naked granola client aimed at outdoor enthusiasts – hikers most specifically. They cleverly developed “The Guide to Hiking Naked: The Essential Handbook for Nude Hikers,” a hiker's belt to hold the granola and a GPS trail app. The American Association for Nude Recreation (AANR) eagerly provided suggestions of nude-friendly hiking trails, as recommended by their membership.
Many celebrities have posed nude in campaigns too: remember the 2023 Super Bowl ad with Anna Faris as Eve for Avocados from Mexico, or Natalie Portman for Christian Dior (2017), Kendall Jenner for Calvin Klein (2015), Heidi Klum for Astor (2012), Rihanna for Nivea and Jennifer Aniston for Smart Water (2011), and numerous celeb personalities for PETA, to name but a few.
How many of you remember the striking Delta faucets commercial employing exquisitely body-painted models showering off athletic gear? Or the Abercrombie & Fitch ad series of the 90s and early 2000s? Nudes were a long recurring element of United Colors of Benneton ads – which might be considered unusual for a company selling clothes. And remember the Bud Light “clothing drive” commercial? A prime example of how humor is usually employed in conjunction with pixilated or partially concealed nude body parts in broadcast scenarios to prevent censorship. Many brands have also employed graphics of non-sexual nudity to grab consumers’ attention.
Over the past two decades the American Association for Nude Recreation has openly solicited promotional/publicity-generating partnerships with corporate entities and their advertising agencies, offering categorical exclusivity to reach brand-loyal consumers. The current social attitude is that nude recreation and nudity in product marketing is a personal choice to accept or reject.
AANR is an association formed to support advocacy and public education to foster a just and tolerant appreciation of the human body in all its aspects. AANR’s mission for over 90 years has been to create greater public understanding and acceptance of nudity as a joyous, healthy, social experience, and to promote the validation of this choice in statute and law.
For these reasons, corporate affiliation with AANR can mean many positive things to an organization, its employees and customers. When one becomes an AANR partner you are supporting the freedom of choice to engage in this healthful lifestyle, historically enjoyed by Benjamin Franklin, Henry David Thoreau, John Quincy Adams, plus current nudist enthusiasts as disparate as Helen Mirren, Adam Levine, and Lady Gaga, who recognize the freedom and healthy nature of social nudism.
AANR has been promoting and enhancing the right to experience nude recreation since 1931, preserving the freedoms of today to ensure them for the generations of tomorrow. If you would like to speak with an AANR representative about a corporate partnership, please call 1-800-TRY-NUDE.
Naturally yours,
